Services

Business Startup Package

Three Important Business Pages

Today, customers are surfing the Web to find the products and services they need. A professional, attractive, easy-to-read Web site makes people want to do business with you.

Home

Serving as your company's virtual front door, this page is generally responsible for drawing in a majority of your website's traffic. And despite its prominence, many businesses struggle to optimize it properly.

About

A user might click on the About page for a variety of reasons. A few might be:

They want to figure out exactly what the business does.
They want to work for the business.
They want to make sure the business is legit.
They want to see if the business serves their niche or location.
They want to analyze the business’s success.

There are many reasons that could bring a user here, but they all boil down to the desire for information about your company. Your story, how you got started, why you do what you do.

It’s likely that the services page isn’t the first thing potential customers see on your website. Perhaps they came in through social media or Google search which brought them to your home page. Either way, they want to know more about you.

Your services page give them a top-level view of what you do and the unique value you offer (a.k.a. your elevator pitch). This opens the door for further conversation and establishes the context through which they’ll interpret the rest of the information they read.

Next Step Package

Includes Business Startup Package Plus

By adding a contact form and a social media link your web site becomes interactive with your customers.

Contact Form

Have you ever wondered why you need a contact form on your website? While it might seem easier to just display your email address, having a contact form is essential. The following are reasons why having a contact form matters for your business.

Security: The most important reason to have a form on your website is to reduce spam and keep your site secure. When you publish your email address, you’re more likely to get unwanted email. Robots crawl the internet looking for exposed email addresses. Any email address they find may end up in the hands of spammers. Next thing you know, your inbox is flooded with offers for all sorts of unwanted items. To prevent that, we build a contact form and include a reCAPTCHA checkbox to stop robots dead in their tracks.

Availability: Having a phone number on your website is also important for your business, but it’s no substitute for a contact form. You can’t be available in person or by phone 24/7. When visitors aren’t able to reach you quickly and easily, they give up and go elsewhere. This results in lost business. Give visitors a way to contact you, even when you aren’t available.

Convenience: You want to make things easy for your users. When visitors can easily find your form and reach out without opening their email software, they will be more likely to contact you instead of seeking a competitor. We make your contact form easy to find and easy for visitors to use. If you need to collect some extra information from them, such as their phone number or what product or service they’re inquiring about. With a contact form you can easily require details.

Efficiency: Using a contact form also allows you to integrate extra features, such as an email newsletter subscription checkbox. This will allow you to follow up on prospects and build your relationships with your customers. Using a contact form will help you to keep all your inquiries in one place, instead of mixed up with all your other emails. This will help you to quickly spot frequently asked questions or common issues. Then you can add that information to your website or place signage around your store for clarity.

Options Package

Includes Next Step Package Plus

This package comes with everything included in the "Next Step Package." Additionally, you can choose one of the following:

Input Form

The input form is an essential element of almost any website or application these days. Input is a core method of interaction, and in many cases it represents the hard conversion point between success and failure. With the amount time and effort we put into bringing users to our sign-up and contact forms, it’s surprising that we tend not to spend a proportional amount of time on the forms themselves. Our goal is to use techniques and elements turning your form into successful conversion points.

Blog

WHY you should build a blog.

Blogging has quickly become one of the most popular ways of communicating and spreading information and news. There are literally millions of blogs online (don’t worry, you can make yours stand out and get noticed!).
It’s a great way to express yourself and also a fantastic way to share information with others.
You become a better person and a better writer.
The best reason? You can make money doing it!

Testimonial/Reference

When it comes to all businesses (large and small), the success of the business depends heavily on word of mouth. Testimonials are formal forms of expression that support that concept. They are extremely powerful tools when it comes to strengthening your branding. Testimonials strengthen the credibility of you and your business and as you know, people will not do business with you if they don’t trust you and find you to be credible. You will be surprised at how many valuable testimonials you will be able to collect, not just by asking your business connections for them directly but also through discussions that have been generated from your blog postings and other online discussions that have occurred because of your online presence.

Additional Social Media Link

You have a great business website, and a strong social media presence. Sure, you have links back to your website on your Facebook, Twitter and Google+ accounts, but should you also link from your website to your social channels? Absolutely! Linking to your social profiles from your website is a simple, yet highly effective piece of your overall digital marketing strategy.

Castle Country Consulting Services